Bay Trendy Boutique: Where Fashion Dreams Take Flight
By: Safia Malin
Nestled amidst the vibrant streets of Downtown Seattle, in Westlake Center Bay Trendy Boutique isn't just a place to find the latest cocktail trends; it's a haven where style, sustainability, and inspiration converge. Founded by Jeralyn Haney, this boutique tells a tale of resilience, empowerment, and the pursuit of dreams—a journey that resonates with anyone who walks through its doors.
"I used to work in the fishing industry in Alaska for ten years," Jeralyn begins, her voice reflecting the strength acquired through her past experiences. "But when I met my husband Jared, I became a full-time mom for almost seven years."
For Jeralyn, the entrepreneurial flame flickered within her, especially during the tumultuous times of the pandemic. "I was trying to find an outlet for my creative energies," she shares. "So I created my own online shop and started doing pop-up stores in the mall. Eventually, with great customer feedback and support from my husband, I took the leap to open my own boutique."
Her motivation stems from a lifelong passion for fashion and a desire to inspire her children. "Since I was a young girl, I've been interested in different styles," she explains. "I always joined beauty pageants in my hometown and in high school. I want to show my children the value of hard work and dedication, and that following our hearts and desires is crucial. I grew up in a poor family back home in the Philippines, my dad was a rice farmer and my mother had a store in the market.” Jeralyn reflects on the life experiences that have motivated her to strive and have a passion based outlook on life. She firmly believes that when you dress to empower yourself you can achieve anything in life.
Jeralyn's journey from the male-dominated fishing industry to the world of fashion retail empowered her even more. "Working in a male-dominated industry like fishing gave me strength and confidence," she reflects. "It taught me the importance of work ethic and being a great team player, skills that I carry into my boutique every day."
At Bay Trendy Boutique, customers aren't just shoppers—they're empowered individuals. "I want our customers to feel inspired and at their best," Jeralyn emphasizes. "When they shop with us, I want them to feel happy, sexy, and beautiful, especially when wearing our collection."
Launching a boutique during a pandemic presented its share of challenges and opportunities. "There were pros and cons," Jeralyn acknowledges. "We became popular, especially during events like homecoming and prom season. But the streets of Downtown Seattle have been quiet since the pandemic and that has made it challenging for small businesses like mine to thrive."
Nevertheless, Jeralyn remains committed to sustainability in the fashion industry. "Bay Trendy Boutique uses recyclable bags, wood hangers, and curates styles that are both fashion-forward and durable," she proudly states. "We want our customers to wear our dresses many times and feel good about their choices."
Balancing her role as a mom with the demands of managing a business is no easy feat, but Jeralyn approaches it with grace. "I plan my days off carefully, making sure to spend quality time with my kids and family," she shares. "It's all about finding the right balance and prioritizing what's important."
As Bay Trendy Boutique continues to thrive, Jeralyn's long-term goals include further establishing her brand in the community and expanding her sustainable practices. With each dress sold and each customer empowered, Bay Trendy Boutique embodies the spirit of fashion with a purpose.
In conclusion, Bay Trendy Boutique isn't just a fashion destination—it's a testament to the transformative power of passion, perseverance, and purpose. Through its curated collections, commitment to sustainability, and dedication to empowering individuals, it stands as a beacon of inspiration in the ever-evolving world of Seattle fashion.
